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Tüketici İçgörüsü Araştırma Uzmanı ve Danışman

GUNO BILGER

Research Professional On Consumer Insight And Consultant

Services

What Do I?

I work as a free lance qualitative research specialist and moderator,  since 1988. I have  worked over  1000 studies.  I have worked as a lecturer in the university and consultant.

Techniques

  • Focus grup discussions

  • In-depth interviews

  • Ethnografic studies

  • Creative workshops 

  • Buddy pairs 

Expert on...

  • U & A  research

  • Brand image 

  • Concept and ad test

  • Product test

  • Consumer insight

  • Life style and values

  • Car Clinic

  • Barriers and motivations

  • Laddering

Works with...

  • Adults

  • Youth

  • Physicians

  • Children( 5+)

  • Pateints and patient relatives

  • Commercial vehicle users

Research Fields

  • FMCG

  • Medical Research / Pharmaceutical area

  • B2B

  • Finance and banking

  • Insurance 

  • Automotive

  • Communication

  • Technology

  • Telecommunication

  • Energy

  • Tobacco

  • Alcoholic drinks

  • Hot drinks (like coffee & Tea)

  • Baby food

  • Retail

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