She has been in market research since 1988 . Worked as exclusive free lance moderator in GfK Türkiye until 2012. Now works as a free lance moderator and consultant with several research agencies such as GFK, Kantar Insights, Kantar MilwardBrown

She holds MA in Clinical Psychology (Boğaziçi University) and BA in  Psychology (METU)

She has conducted individual and group psychotherapies (1990-1999)

She has given “Qualitative Market Research” courses at Bilgi University (2007-2009 )

She is specialized in consumer insights techniques. She conducted group discussions, indepth interviews, ethnographic studies, creative workshops also co-creation workshops in different regions of Turkey.

She is experienced in U&A, Brand Image, Concept and Ad Test, Product Test and Life Style research

She  also had a training about  “Laddering Technique” in Britain

She has conducted over 1000focus group discussions and in-depth interviews on FMCG, Medical, Finance, Automotive, Social and Political Studies, Communication, Technology, Telecommunication,  Tobacco, Coffee, baby food and Retail sectors.

She has a special expertise on qualitative medical research and automative.

On automotive she is specialized on car, cargo, tractor clinics.

She also recently made projects about urban re-novation projects with inhabitants of İstanbul and mass housing projects of government outside İstanbul. Also, she has also worked with construction companies at İstanbul about the development of marketing strategies for the new build residential areas.

TV shows and project devoplopment experience: Worked with Birol Güven and Yüksek Aslan also with several TV companies such as Lifetime.